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Avid Maestro | Live - all-in-one sports graphics solution now available


Avid Maestro | Live is Avid's new all-in-one sports graphics solution that combines data-driven graphics, sports enhancements, and video playout, optimising live sports production.



Avid Maestro | Live is designed to meet the dynamic needs of live television sports productions, in a single solution. Maestro | Live was created specifically for the unpredictable nature of live sports events. It allows the operator to respond quickly to the changes that take place during a live broadcast. Its plug-and-play integration with real-time sports databases and scoreboard protocols ensures that data like scores and player stats are updated live, seamlessly, enabling broadcasters to present relevant data in real time. Maestro | Live supports both 1080P and UHD.


“Sports broadcasters face the challenge of engaging audiences in new and innovative ways and need a solution that is economical, powerful, and easy to use,” said Alan Hoff, vice president of market solutions at Avid. “Maestro | Live delivers with a system that handles video and UHD-quality graphics and enables sports broadcasters to deliver stand-out productions that move at the pace of the game they’re covering.”

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As each sport has its own specific requirements, Maestro | Live allows operators to easily create controllers without any programming or scripting. A simple drag-and-drop methodology enables the user to quickly and easily address the changing needs of each sports production and turn around projects quicker, at a lower cost point. Maestro | Live comes with ready-made controllers for major sports such as football and basketball.

Maestro | Live is part of the Maestro graphics family, which enables content creators to work faster and more efficiently, and helps them to distinguish their brand to set themselves apart from the competition . For more information on Maestro | Live, please contact Matek on 012403 276300 or visit:

For further information on products or services please contact Matek Business Media on 01403 276300 or email us here